A Lenape Regional High School District safe-driving campaign has again been awarded the grand prize in the annual Brain Injury Alliance of New Jersey Champion Schools Competition.
It is the ninth time the district has earned the top honor with “Heads Up, Eyes Forward,” and the campaign is now available on YouTube.
The alliance contest challenges high schools across New Jersey to develop innovative campaigns on teen driving safety that help reduce distracted driving-related injuries and deaths. This year’s competition included dozens of schools from throughout the state.
“Heads Up, Eyes Forward” was also recognized for its continued leadership in traffic-safety education among peers.
Since the competition began, Lenape students have consistently led the state in creating impactful messaging and community outreach on safe-driving awareness. Their work evolves each year through student-produced public service announcements, schoolwide activities, community engagement and social media outreach.
New this year was a partnership with the district’s transportation department to install “Heads Up, Eyes Forward” safety magnets on all 80-plus district school buses, a daily and visual safety reminder for students, staff, parents and drivers.
“This program has become an important and meaningful part of our district culture,” said Lenape superintendent Matt Webb. “For years, our students have continued to take ownership of this message and find new ways to positively influence others. The impact of “Heads Up, Eyes Forward” extends far beyond our schools; it reaches families, drivers, and communities throughout New Jersey.
“This recognition is well deserved, and we are incredibly proud of the work our students continue to do to help make our roads safer for everyone.”
As always, the Heads Up, Eyes Forward campaign was produced by students in the Lenape District Television Option 2 Program.
The mission of Heads Up, Eyes Forward is to sustain and further spread the message of safe driving and the dangers of distracted driving using creative and innovative methods. The campaign’s safe driving message reaches thousands of families across South Jersey through local television programming, school communications, and social media platforms including Instagram, TikTok, YouTube, and X.
