Being a Super Bowl Champion and living in two places at once can be challenging. Finding a reliable vehicle for your family is part of that challenge.
So when Britain Covey, Super Bowl Champion wide receiver and punt return specialist for the Philadelphia Eagles, needed a vehicle for his family, he reached out to Subaru of Cherry Hill.
“At the end of the day, my wife liked the Subaru, it’s very reliable,” Covey said when they were discussing what type of vehicle to use for the season. “She had a Subaru in the past.”
Covey lives half the year on the East Coast and in the off-season he lives with his family – wife Lea and 1-year-old son, Nelson – in Utah.
Through Subaru of Cherry Hill, Covey was able to find the perfect vehicle for his family, a white Subaru Wilderness Forester for the season.
“We were looking for a safe car,” he said, noting the safety features on a Subaru is what stood out the most from other car brands.
“We reached out and everyone was so easy to work with [at Subaru of Cherry Hill].”
Covey said he was so grateful to align with Subaru of Cherry Hill and help them with a number of community events from puppy donations and Make-A-Wish throughout the season.
Heading back home with a Super Bowl win nonetheless, Covey said he would definitely recommend a Subaru for family and friends.
“It’s so reliable to drive,” he said.
And like Covey, the safety features of Subaru stand out to those who choose to purchase or lease a Subaru.
Just ask Nick Ferrara, who has been a delivery specialist at Subaru of Cherry Hill for eight years.
When Covey decided on the Subaru Wilderness Forester, Ferrara was there to share everything he and his family were able to enjoy about the vehicle.
“I’m a teacher more or less,” Ferrara said. “The customer will purchase their new car, work with the sales person, which at the point of end of sale, they are handed off to me.
“I have the pleasure of showing them around the vehicles that are equipped with the latest technology. A little help from somebody like me puts them at ease with some of their new stuff.”
For those not so tech savvy, it can get a bit overwhelming with the big touch screens and some of the safety features.
“My job is kind of to walk them through and make sure they are set up for success.”
Ferrara is there to review the car on day of delivery and when the license plates come in, he is there to answer any additional questions the customers may have.
“I sit with as many customers as I can,” he said. “I want to make sure they are getting everything out of their vehicle and let them know about some features they may not know they had.”
A lot of times, a customer will buy a car and it’s “Here’s your keys, Bye!,” Ferrara relayed.
Not at Subaru of Cherry Hill, Ferrara is there to spend as much time or as little time with a customer. He’s there to help set up the Subaru app for the vehicle.
“He’s basically like a tech hero,” said Jimmy McCann, who works with Ferrara.
“Every customer is going to be a little different especially of what their needs are,” Ferrara said, adding some people just want to keep it simple and others want the full experience.
The 2020 Outbacks and Legacys were the first to have big touch screens and people were a bit hesitant.
“There’s a lot going on,” Ferrara said, adding “there’s also easy ways to do things with voice commands and not having to distract yourself with the screen.”
Ferrara is there to help customers trust some of the features and embrace the newer technology that is in the models now and he’ll go as slow and/or fast as one needs him to be.
Patience is one quality that customers have noted about Ferrara.
“It’s nice to be in a position where I’m not selling anything,” Ferrara said. “My job is to simply help the customer. There’s no incentive.”
Ferrara, who did start in sales, said his favorite part was showing customers the car. And ultimately the delivery specialist role, is doing just that.
“I’m helping people at the end of the day,” he said. “I’ve spent so much time in the cars through different systems. I drive one myself obviously. All the little stuff that isn’t obvious, I have the time behind the wheel and can explain all the nuances [of the vehicle].”
Ferrara drives a sport model silver Forester decked out with a roof rack and accessories.
“If you are looking for the Subaru guy on the road with the bike rack and the kayaks, that’s me,” he said.
All kidding aside, Ferrara, like Covey, was attracted to the safety features.
“The eyesight system is my favorite safety feature,” Ferrara said, noting Subaru was the first to have the cutting-edge feature in 2012. “[The feature] is able to judge speed and those ahead of you and will adjust your speed.
“At any given moment you are not paying attention … I had couple of instances out there … it definitely stepped in and did what it needed to do.
“It has never let me down.”
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